Walk a mile in your customers shoes

What was your best experience with a sales person? Chances are it was not with a flashy presentation or an infomercial voice saying "Do I have a deal for you!" In my case it was with a sales representative that took the time to understand my requirements but also related to me from my side of the fence. What I mean by that is that this person identified with me as if they were the customer buying the product. They treated me the way they wanted to be treated by a sales person. What a novel idea!?!

With the barrage of sales strategies and methodologies out there today, it is easy to forget that the best sales training we can give ourselves is from us. Right in front of our noses! Every experience we have with buying something is another piece of the sales puzzle. How do you like to buy? What did you like about the sales approach that was taken with you? What did you hate about the approach taken with you? Now for the scariest question of all... what did you hate about the approach taken with you that you also do to your customers? Sometimes we get wrapped up in sales tactics that seem really good that we never ask ourselves whether we would buy from someone using those same tactics.

Walk a mile in your customers shoes by taking a trip down memory lane and remember your best and worst sales experiences. We all buy from someone and we all know who we would go back to and who we wouldn't. Don't get so wrapped up in the latest sales methodology that you forget your own experiences!