Don't lose your customers (but if you have to... do so gracefully!)
Nobody wants to lose a customer but it happens. For one reason or another customers choose to go somewhere else to do business. If we treat our customers properly we won't lose many. Sure some will leave for a cheaper product or service but you get what you pay for. Sometimes a customer leaving is just not within our control.
Here are some things that are in your control:
Great customer service
Consistent follow up
Fast response to problems or issues
Great products and services
Excellent relationship building
Sometimes even doing all of that is not enough to keep a customer. When a customer leaves your business for another you have to handle it with grace. Although it is disappointing to lose a customer it is very important to preserve the relationship. Chances are, if you have done all of the right things, they will come back. Burning a bridge not only ensures your customer won't come back but they'll tell everyone else not to. We have all been hot under the collar about a customer leaving or losing a deal but it is not worth ending a relationship on a bad note for. Sales is as much about integrity and understanding as it is about making money.
Maintain high standards and hold to a good value system and you will win more than you lose!Good Selling,
Eric
Crossword Daily
5 comments:
Hello Eric,
You are right. Price is one consideration and maybe the most important to some people when they first become your client. But follow your suggestions and most can be clients for life.
I do not like it when I walk onto a car lot and the first question asked of me is "how much monthly payment can you afford?"
It is a valid question but one that needs asked after a relationship is created (which can take mere minutes), not at the beginning. I have often wanted to education car sales people but I am probably not the best insurance sales person either. It's a learning process.
I am the Yuma Insurance guy.
That's a great post. And your Title itself says everything & that's all enough to cover up the whole story.
The title itself speaks for it. It is very well written and discussed for not only losing your customer gracefully but it also shows how a good sales person should handle its client properly....
very nice
a very justifiable title you got..
and how much more the content of the post..
lots of stuff to learn..
nice job
so true and so right!! you're suggestions are great! one should establish good relationships with every customer..
'customers are always right!'
Post a Comment